Why We Hang Our Hats on Hope

I believe that hope, when deeply rooted in certainty, is an unstoppable force. A force that you will harness, with a simple understanding of where it comes from and how to cultivate it. By inspiring hope in others, we can define a purpose that others can feel, connect with, and understand. It’s for that reason…
Read more

Video Marketing Guide

3 Steps to Define Your Target Audience

Whether you’re selling an incredible health foods product, you offer the highest quality family entertainment in town, or you’re on the leading edge of battery research, you have an audience. If you think, however, that “people who eat health ­­foods” or “people who use batteries” are your target markets, you may be missing out on…
Read more