Target your engaged audiences with promotions that help them make decisions. If you’re making even a small profit from direct-to-consumer sales on your website, it’s pretty safe to assume that you’ve seen, researched, or had a conversation about just about every kind of data you...

Whether you’re selling an incredible health foods product, you offer the highest quality family entertainment in town, or you’re on the leading edge of battery research, you have an audience. If you think, however, that “people who eat health ­­foods” or “people who use batteries”...